Bomboletta

The brief. Branding of new prosecco brand, Bomboletta, a top quality prosecco with British fruit juice and a shot of pure grain alcohol.

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The solution. To arrive at this branding, we first had to understand the back story of the product. Founder, Lee Browns, conceived the idea when he saw a group of girls share a bottle of Prosecco with a straw followed by a fruit shot at a festival. The concept of the design was to fuse together the traditional chic continental image of prosecco, with the British devil may dare attitude. I drew inspiration from the straw for the packaging design, keeping the design sleek and refined, however, loudly contrasted with the loud, bold pink and cheeky language in the marketing materials.