ELUXEM

Logo design, branding

The brief. Design of the visual identity for ELUXEM Consulting Group, a Korean investment company founded by Koreans for Koreans, building network of advisors, and experts in every field of investment for projects that take Korean culture further in the western culture.

The solution. The design of the logo takes inspiration from Korean trigrams, where east and west meet. The design bold and confident. Visual identity produced over the website, magazine, stationary, and brand storybook.