School's climate change DM campaign 'Farewell fumes, hello future'
The brief. Direct marketing piece sent to schools around the UK to educate students about climate change.
The solution. A pack consisting of an outer, A4 letter, A3 poster, assembly, A1 board game and activities. We commissioned illustrator, Margeux Carpentier, who I briefed and managed to ensure the illustrations and colour palettes used were within the Christian Aid visual guidelines. The illustrations were then used and reappropriated across all other materials including a giant snakes and ladder board game, an engaging and educational piece for children to learn about issues relating to climate change.