The brief. Logo design for automotive club, Piston lab. To include a graphical motif with 3 pistons.
The solution. The client wanted a logo which incorporated 3 pistons as a graphical element. By simplifying his idea to include the piston as part of the typography, the design remained simple and sleek to reflect the upmarket cars in the club. The font used reflect the curves of the valves and wires in the engine.