Branding / packaging
Coca-cola’s coffee brand, Georgia, wanted a branding story and packaging concepts for a new line of coffee they wanted to produce that would give back. I worked closely with the creative director and with extensive research and creative workshopping, we produced the 'Equal Grounds' campaign.
These concepts looked at creating awareness for women run coffee farms, promoting direct farm to customer production. This would reduce production costs and give back higher percentage of profits directly to the farmers.