The brief. Branston were looking for a distinctive design for their new range of sauces to compete with Heinz. Currently unknown in the trade for table top sauces, they required a pack design with personality yet still on brand with the look and feel of a credible brand in sauces. It needed to fit into high end pubs and bars as well as lower end, more budget establishments and without being premium like Stokes.
The solution. Drawing inspiration and personality from Branston's famous 'Bring out the Branston' campaign, we came up with the Bring out the sauce range. The design is loud and eye catching, each sauce represented by it's own unique colour.